[Issue & Biz / Reporter Kim Ha-sung] Flo Lounge, a premium flower distribution brand, and A'ROMA FLAVUM, a fragrance specialist brand, have recently signed a Memorandum of Understanding (MOU). The collaboration has drawn significant attention as they embark on the joint development of new fragrance products themed around flowers.

According to Flo Lounge on the 16th, this agreement is a strategic partnership designed to create synergy between the domestic floral and fragrance industries.